So the question arises should you create a blog or a website for your business? Traditionally websites have been the cornerstone of all online businesses. Whereas, a blog has been looked upon as a means of keeping your friends and family in touch with what is happening in your life.
All that is changing however, so you need to decide the pros and cons of both avenues of promoting your home based business. The people who have been marketing online for years will tell you that you should have both, as I do. Some will even say that a blog is not as professional as a website.
My thought is that a blog can do as much, if not sometimes more for your business. It is hard to tell a blog from a website from just looking at one. A blog is an excellent way to reach a number of people who otherwise would not have looked at your website. There is a whole new community of bloggers who read and access each others blogs.
Whereas, with a website you advertise and wait for someone to click on your site and then hopefully they will make a purchase or even come back to your site at a later date. A business using only a website will take longer to get indexed and recognized in the online business world.
A blog has an automatic RSS feed built into it. What that does for you is that everytime you write a new post on your blog it should get broadcast to other sites that will show your post to a wide range of individuals. This costs you nothing.
You can also have a RSS feed on your website, but I have found it not to be as effective as it is on a blog.
The one aspect of a blog that I find burdensome is that in order for my blog to find its way to the top of the pile in the blogging world, I have to post regularly. Meaning I have to post at least every day, if not every other day. It does require attention.
by: Nancy k
Whereas, with my website I go in once a week and check my links, my offers and update the site, advertise, and forget about it for a couple of days.
Blogging is a lot of fun and I enjoy it as I have three blogs, but it does take time. There is a great program available that shows you how to create a blog and make money from it. I know you have seen it, and probably passed it by, but it is an excellent program if you are thinking of starting an online business and are not sure if a website is for you. The link will be at the end of this post.
Another thing to consider is if you want a hosting account for your blog or do you want a free service. A free service does offer much of the same, except it does limit the “pluggins†that your site can have. With a paid service like Wordpress.org and your own hosting account you can do a lot more. A good resource book is “Wordpress for Dummiesâ€, I used it and it helped a lot.
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